Importance of globalization

September 7, 2010 · Importing Articles · Comments Off


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And before 'movement to converge toward a globalization of markets, tastes and preferences of consumers in different countries at the beginning of some global norm. The global acceptance of Pepsi Cola, Levi's jeans, Sony Walkman, and McDonald's hamburgers are some examples. However, there are still significant differences – Germany still leads in per capita consumption of beer, a local pub on every corner and in some cities, the sale of beer, from windows to womenPassersby on the street. The guided tour of French wine consumption and the consumption of wine is a natural part of life in France. Italians lead in eating noodles, and these differences can not be eliminated in the near future. Therefore, there is often a need for marketing strategies and product characteristics are adapted to local conditions.

There is a second movement toward globalization of production of parts of companies to disperse their production processes in different locationsto conquer the world for the benefit of national differences in cost and quality of inputs. The examples of Boeing and Swan Optical illustrate how the production is widely dispersed. As part of the cost justification is based, and find the best suppliers in the world, there are other factors. In the case of Boeing, if it wants to sell planes to countries such as China, these countries often demand that local companies have applied to be part of the plan – otherwise providingis a different supplier (Airbus), that are willing to support the local industry is located.

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The importance of culture in translation work

August 17, 2010 · Importing Articles · Comments Off


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The translation is not only the translation word for word the language in another language. This can not guarantee the quality of translation is a language can not express the true meaning of the other if transalation focused only on words.

In fact, there are differences between the meanings and the meanings to be captured and delivered made. A translator may face a lot of difficulties in translating from one language to another. Therefore, aTranslators work with a translator in Toronto or New York society needs to think differently from their attention to several aspects of the environment.

The translation is not simply replace words with similar meanings, but the search for appropriate solutions to say things in a different language. For an exact translation from source language into the target language is important, the culture of the target language are given. It 's just the cultural aspect can help in thisthe message in the way it should be. Moreover, it also helps to avoid misunderstandings.

Before the work of translation, is essential for the translator to do some research on the lexical content and syntax of the target language with ideologies, value systems and lifestyles in a particular culture. This will help the translator to get an idea of the public in both languages, and various elements of the target language. For example, there are a lot ofDifference in the way French is spoken in the European countries, and is in Canadian English and the same with every translator in Toronto or Montreal or in any European city, to account for differences.

Examine key cultural elements, while the translation:

1) Customs and traditions are part of a culture and translation by a translator must be aware of these issues. Be it a wedding or a funeral, a festival or a vote, may, at any translatorProblems if he / she translates without understanding or understand the meaning behind the event. For example, in a Christian marriage, exchange of kisses is part of the ceremony, while the same would be entirely inappropriate. The expression of emotions in public is scandalous here.
2) It is important to consider the connotations of the name of the product in a foreign language, how can the same word different meanings in different languages. This is even more important ifthe translation of a comprehensive marketing campaign made.
3) All humor must be treated carefully, since the target audience may not appreciate what has been written or even understand. Some examples are: the provision of translation and linguistic expression in the wider social and cultural context are considered.
4) Taking into account the target audience, grammar, punctuation and vocabulary should be used as they impact on the style of language.
5) other cultural activitiesFactors such as images, symbols and colors may have the same image as a negative connotation in any other country. For example, the color is white with mourning in Japan, but in most European countries, is the color black, the associated pain. Similarly, the images may have cultural or political implications, and can sometimes be a problem with the target group.

Such a good translator working with a Toronto or New York TranslatorEnterprise is important to him, a thorough understanding of the culture of the source language, and to that of the target language apart from their support in the language. In the search for translation services in Spanish or German translations do say so gives due importance to cultural aspects and language of origin and destination.

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